Designer

 Calvin Klein 

-  1968

- "Calvin Klein Limited" 

- company started as a "youthful, understated coats and dresses"

- became famous for their underwear and denim lines 

- created the designer jeans craze 

- Klein put his name on the back pocket

- made denim and jeans "cool"and "high fashion"

- infamous sexy underwear ads with celebrities (Justin Bieber)

- signifies celebrity status 

- company has greatly influenced fashion today (basics are high fashion)

- #mycalvins (have maintained relevancy)